H1DD3N w/ Halsey & FWY // Verizon ft. Apple
To launch the new iPhone 13 powered with Verizon’s 5G, we partnered with Grammy-winner Halsey, and art-collective FriendsWithYou, to create H1DD3N, an large-scale immersive AR experience happening simultaneously at 5 public locations around US (NYC, Chicago, Miami, Los Angeles and Seattle), where people could virtually find and win the iPhones 13 hidden within the experience.
The experience was built in WebAR, so there was no need to download an app to enjoy it.
Also, fans who weren’t in one of the 5 locations, could create their own characters and send to the experience for fans at location to interact with.