Nike // Road to Paris
An innovation campaign featuring six distinct footwear lines across three fields of play: running, football, and basketball. But the Road to Paris, as the name implies, was a journey meant to rally the world around Nike's new Winning is Everything narrative in the lead-up to Paris'24 Olympics. Connecting the dots between the Win On Air product launch with the athlete stories that highlighted legends like Sha'Carri Richardson, Kylian Mbappé, and Victor Wembanyama, our work took over the Nike ecosystem – from dotcom, app, retail, and media – before, during, and after sport's greatest stage.
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